Organising the entirety of our collective knowledge while emphasising the sanctity of family as a driving force for human progress and longevity.
We record a family’s history from its elders, map it to the places that shaped it, and keep it growing across generations.
Our mission
Every family has a story worth keeping. We make sure it is kept, shared and built on.
We began with our own family, the Corbetts, and built a method any family can follow: listen to the elders, place every person on the map, and invite everyone in to add what they know.
Why it matters
A family’s history lives in its elders, and is rarely recorded in time.
Memory is scattered
Stories, photographs and places sit with different relatives, often in different countries, in no shared form.
No one owns the job
Everyone means to sit down with the grandparents. Life gets in the way until it is too late.
Trees stop at names
Genealogy records who and when. It misses why it mattered and what it means to the family today.
What we do
We turn a family’s memory into a living, shared inheritance.
Elder interviews
We sit with the older generation and record the family’s story in their own words.
People and places
Every person is mapped to the places that shaped them, from villages to houses to journeys.
The tap
Relatives are invited in to add their own memories, correct details and uncover deeper meaning.
Crest and assets
A family crest of its own, and a home for the family’s shared assets.
Family games
Gatherings that bring the generations together, up to a family Olympics.
How it works
From the first conversation to an archive that keeps growing.
- 1
Listen
Recorded interviews with the elders, guided by our method.
- 2
Map
People, places and stories laid out as one family map.
- 3
Tap
Each relative is invited in to add, correct and deepen it.
- 4
Gather
The crest, family objects and gatherings keep the story alive.
The family map
Every person, every place, one living map.
- Elders interviewed. The story starts with them.
- Relatives tapped in. Adding their own memories.
- Still to invite. The map keeps growing.
Each person is linked to the places that shaped them.
Our own crest. Deus omnēs alit, “God nourishes all.”
The family crest
Every family receives its own crest.
It is drawn from what the interviews uncover: the places, animals and values that define a family, sealed with a motto the family chooses. It becomes the family’s mark on its book, its objects and its gatherings.
The platform
Every family begins with its name.
On the web and on your phone, the platform guides a family from a single surname to a complete, shared archive.
- Discover the origins, journeys and symbols behind a name.
- Integrated with Ancestry.com to bring in the records a family already has.
- Invite relatives to add what they know.
- Keep the archive safe for the next generation.
Begin with your name
Origins, journeys and symbols behind a surname.
Build the profile
Guided questions on people, places, stories and sources.
Capture a story
Recorded interviews, with prompts that draw out the detail.
See it grow
Progress across every part of the family’s knowledge.
Concept screens.
Team
The people building The Family Business.
Holland Corbett
Founder
CEO & Strategy Lead
Founder of One Away Fine Art. Founder of Art Technology Holdings.
Johnathan Segal
Co-founder
Business Development
Partner at Panoramic Venture Partners. Wharton School of Business.
Matthew du Caurroy
Co-founder
Leadership
Founder of HIA Legal.
Miles Everitt
Co-founder
Technical Lead
LLB law graduate with an MSc and four years in property law and conveyancing, now a data architect. He leads product design and full-stack development.
Spencer Hall FCA
Co-founder
Chief Financial Officer
Fellow of the ICAEW, with a background in top-tier accountancy and audit in investment banking. Formerly partner and sole owner of a West End practice, recently sold to move forward with The Castellan Group.
Anthony Corbett
Non-executive
Chairman
Founder and Managing Director of Avocap Global Advisors. Former Managing Director at Morgan Stanley.
Begin your family’s story.
We are working with our first families now. Write to us about yours.
Write to us